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July 5, 2023
Sam van Houten
Volkswagen T2 camper van in the forest with tent

Ketoet is a rental service specializing in providing old school Volkswagen T2 camper vans for adventurous travelers. Enjoy the ultimate feeling of freedom, nostalgia, and fun as you embark on unforgettable journeys in these cozy and charming vans. Experience the joy of slow travel, waving at fellow road travelers, and setting up camp in the great outdoors for a truly authentic vacation. Embrace the spirit of adventure with Ketoet's iconic camper van rentals!

A new & adventurous website

As Ketoet focusses on slow and adventurous travel experiences, this is something they wanted to display in their website. They already had a logo design including a set of earthy colors. This was the start for their website. We first researched competitor website to understand the needs of their customers. Which setup and pages are needed to give travelers all needed information.

To build the website we created a completely custom built website in Webflow. With Webflow the possibilities are endless, while also making the website useful for non web builders to access. There is an easy to use CMS for anyone without experience in Webflow to access.

While building the website we kept in mind that the current version should be sustainable in the long term. There are already blog pages, galleries and more in place for Ketoet to start using when appropriate.

SEO best practices

The complete website for Ketoet is built while keeping SEO best practices in mind.

  • Site structure
  • Site speed
  • Title tags & meta descriptions
  • Keywords
  • Breadcrumbs
  • Sitemap & robots.txt
  • Image optimisation and alt tags
  • Mobile friendliness

The list above are the most important factors besides content itself of course. The content creation part has been left open for Ketoet to pick up. The plan is to create travel blogs, customer experiences and tips & tricks for traveling with a camper van.

We enjoyed building the website a lot and are still of assistance to the Ketoet team.

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